Off Hours Automotive BDC Follow UP
Stan Sher of Dealer eTraining talks about the importance of following up on internet leads and opportunities during off hours. It is no surprise that a number of consumers shop online between the hours of 9pm and 2am. However, dealerships do not have a protocol to put in place to be available for the consumer. Imagine the power of being able to handle a live chat opportunity, take a phone up, or email a real response instantly when a lead arrives.