Does your dealership have a text message follow up strategy?
Does your dealership CRM have the capability to text?
These are two very important questions that any business that thrives on sales should be able to answer. While visiting a client last week we discovered that it might be time to reevaluate how we handle our leads. After reviewing over 1900 leads in the CRM system that our client just installed one month ago we are starting to understand how much more important mobile texting really is. In fact texting is becoming such a powerful way of communication that sales and guest relations representatives are increasing contact rates.
The old ways of following a 90-180 day lead management processes might be coming to an end soon as CRM systems are developing ‘artificial intelligence’ tools to track the behavior of prospects in realtime.