What We Do

We are the premier automotive dealership sales training development company in the automotive industry. Our focus is to help automotive dealerships build successful Sales, Internet, and Business Development Center (BDC) or Guest Relations Center (GRC) teams. The rigorous consulting and training programs that we create will ensure that your dealership is prepared to take your sales and digital marketing objectives to the next level.

Dealer eTraining will analyze your full situation including demographics, OEM reporting, human resources, management, marketing, and processes in order to develop a custom plan of success for your dealership or dealer group.

After that, we will fully train your Internet, BDC, GRC, and Sales department to effectively handle income generating sales opportunities.  In addition, we will teach you how to maximize every opportunity and retain those customers for future opportunities.  But that’s not all, we will train your showroom sales staff how to handle these opportunities the right way so that your dealership never loses business opportunities again.

What makes us different

We are not a “one size fits all” operation.  As an elite training and consulting company we understand that your situation might not be the same as our other dealer clients are in. We have worked in dealerships all over the United States and understand how to differentiate each dealers situation. The situation at each dealership or dealer group starts with an analysis of how the dealership is performing. First things first, a dealership needs to be compliant to their OEM. Dealer eTraining will analyze Internet Lead Management, Retention, and CSI for the store as well as the district, regional, and national levels for the specific brand. Next, we will work with your management to understand the concerns of each team member. At the same time we analyze how processes in the dealership that include Phone Handling, Internet Lead Management, Customer Relationship Management (CRM), and Showroom Sales. Dealer eTraining provides a complete “Real Deal” solution to improve the Return on Investment (ROI) in your dealership.

We are so different from other training and consulting companies because we truly understand what the dealer needs and what the dealer does not need. The proof is in our approach and our clients will tell you that. In fact, our training manuals are custom created for each dealership that we work with because we focus on what is important only. If your dealership is looking for basic training, a performance evaluation check up, or minor improvements we have solutions for those needs as well. The bottom line is that Dealer eTraining is about the dealership’s success first and foremost.