Dealer eTraining was founded by Stan Sher with one mission — to help dealerships grow through leadership, accountability, and culture. After decades in retail automotive, Stan saw that too many stores focused on transactions, not transformation.
With 22+ years of experience and 150+ dealerships served, we know what it takes to build winning teams. Every program we deliver is custom-tailored — no cookie-cutter workshops, just real strategies that fit your people, goals, and processes.
Our training blends hands-on dealership experience with modern coaching techniques to drive measurable results in leadership, BDC, and sales performance.
We don’t just train — we transform how dealerships lead, communicate, and grow.
We Build Teams. We Build Leaders. We Build Dealerships.
150+
DEALERSHIPS SERVED
22+
YEARS OF EXPERIENCE
1000+
AGENTS TRAINED
300+
POSITIVE REVIEWS
At Dealer eTraining, we combine real-world automotive experience with proven leadership and training strategies that help dealerships grow from the inside out.
Meet Our Founder Stan Sher
Stan Sher is a seasoned automotive trainer and former dealership leader with over 22 years of hands-on experience. He has managed BDCs, coached sales teams, and helped dealerships strengthen leadership and culture across the country.
Driven by real-world knowledge, Stan founded Dealer eTraining to deliver practical, people-focused training that gets measurable results. His programs empower leaders, improve communication, and build strong, high-performing teams.
“I provide real training from my own experience and from the heart because I live to see others succeed.”
CALL FOR A FREE CONSULTATION
Not sure where to start? You are not alone and Dealer eTraining can help! Give us a call or book a free consultation today!
+1 (732) 925-8362
Stan started his journey in the automotive world, working the sales floor, managing teams, and seeing firsthand what makes dealerships succeed—and what holds them back. It became clear that so many dealerships were missing real training, consistent leadership, and the systems needed to grow.
That’s what led Stan to create Dealer eTraining. It’s not based on theory, but on real experience. He's been in the seat, made the calls, led the teams, and fixed the broken processes. Now he help others do the same, with practical coaching and strategies that actually work.
“If something isn’t working, we don’t guess. We fix it. If your team’s not clicking, we coach it. And when leaders need clarity, we bring it.”
From the Sales Floor to the Strategy Table
Who we help and what we bring to the Table
Trusted by Dealerships and OEMs
Worked with hundreds of independent and franchise dealerships
Consulted for major OEMs on customer experience and operations
Trained BDC teams, sales teams, and leaders across the U.S.
Speaker at workshops, dealer conferences, and national events
What I bring to the Table
Sales training that actually improves closing ratios
BDC coaching that turns calls into appointments
Leadership development to build culture and accountability
Recruiting and skills training to create real team players
OEM consulting for improving CX and dealership performance
Keynote speaking that motivates and activates
CONTACTS
+1 (732) 925-8362
stan@dealeretraining.com
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