The Dealer Direct Mail Dilemma
Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How…
Read more
NADA 2013 is over…so what’s next?
It is Monday evening and you are back from the 2013 NADA convention. You have travelled across the country to attend…
Check and Train Yourself
Stan Sher of Dealer eTraining explains the importance of constant training and evaluation of current skills, thought patterns, and processes.…
The Power of the Follow Up
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone…