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Category Archives: Analytics & ROI

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  2. Category "Analytics & ROI"

The Social Sher NADA 2018 Experience

Analytics & ROI, BDC - Internet Department, Conferences, Dealer Operations, Vendor RelationsApril 2, 2018

YEA BABY!!! I am back better than ever, stronger than ever and more excited than I have ever been about…

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Market and Sell More Used Cars With CarGurus

Analytics & ROI, Inventory Management, Lead Management, ManagementJanuary 12, 2018

A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will…

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Congrats You Opened A Dealership Now What?

Analytics & ROI, Dealer Operations, Digital Marketing, Direct Mail, Email Marketing, Inventory Management, Lead Management, Management, Random Rants, Recruiting, Vendor Relations, Words of WisdomApril 11, 2017

Congrats You Opened A Dealership Now What?  To be in the automotive retail, training and consulting business for 14+ years…

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The Dealer Direct Mail Dilemma

Analytics & ROI, BDC - Internet Department, Dealer Operations, Direct Mail, Management, Phone Training, Sales TrainingAugust 18, 2014

Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How…

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Why Automotive Call Monitoring Is Important

Analytics & ROI, Dealer Operations, Management, Phone TrainingNovember 16, 2013

Does your dealership have a call monitoring solution in place? Does your dealership consistently train phone skills? Chances are if…

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Inspect What You Expect

Analytics & ROI, Dealer Operations, Digital Marketing, ManagementJuly 3, 2013

Do you spot check your employees? Do you spot check your customers? If you are confused about what I am…

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