Digital Dealer 17 Review with Stan Sher
Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them. Well…
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The Dealer Direct Mail Dilemma
Analytics & ROI, BDC - Internet Department, Dealer Operations, Direct Mail, Management, Phone Training, Sales Training
Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How…
Increase After Sale Product Penetration Through Automotive Guest Relations (BDC)
What? It is time to talk about the F&I department in the dealership and how the BDC (GRC) department can…
Progressive Dealer Management Guidelines
So it seems that the spring automotive conference season is over. This means that a small percentage of dealers have…
Millennial Selling Strategy—From a Millennial
The below article is from the February 2014 edition of Dealer Marketing Magazine, written by Stan Sher. ——— Picture this; you are…
Is your dealership prepared for 2014?
Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the…