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Congrats You Opened A Dealership Now What?

Analytics & ROI, Dealer Operations, Digital Marketing, Direct Mail, Email Marketing, Inventory Management, Lead Management, Management, Random Rants, Recruiting, Vendor Relations, Words of WisdomApril 11, 2017

Congrats You Opened A Dealership Now What? To be in the automotive retail, training and consulting business for 14+ years…

The Email Follow Up Epidemic

BDC - Internet Department, Email Marketing, Lead ManagementNovember 11, 2014

As published in Dealer Marketing – Page 28 – November 2014 I would like to start out by asking automobile…

Check Your Spam Filters

Email MarketingJuly 11, 2012

BDC and Internet Managers; Do You Check Your Spam Filter Folders Daily? As I conduct internet lead mystery shopping to…

Digital Response: Email – Call – Social Media

BDC - Internet Department, Email Marketing, Lead Management, Phone Training, Sales TrainingFebruary 2, 2011

I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas…