Inspect What You Expect
Do you spot check your employees? Do you spot check your customers? If you are confused about what I am…
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Dealers, Learn Your Demographics
Do you know what kind of population is in your area? What is the crime rate where your dealership is…
Transforming The BDC
BDC - Internet Department, Digital Marketing, Lead Management, Phone Training, Reputation Management, Social Media
After seeing the tremendous success that my last series of blogs “Transforming the Dealership” has brought in terms of visibility…
Update Your Dealership’s Address and Location Online Frequently
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so…
Leverage Your Resources to Overcome Objections
BDC - Internet Department, Digital Marketing, Lead Management, Phone Training, Reputation Management, Sales Training
Repost Dealer Marketing October 2010 How many times has a customer been difficult to you on the phone? If you…
Three Strong Practices to Increase Dealership Presence and Profitability
Repost from Digital Dealer Magazine – May 2009 Article on Page 34 Digital Dealer Magazine – May 2009 from Ralph…