People + Technology = PROFIT
(Repost from Tecobi Blog) Digital Retailing. Sound familiar? The buzz phrase that I personally first heard dealer.com use when offering…
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Market and Sell More Used Cars With CarGurus
A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will…
Car Dealership Advertising & Marketing Madness
Let’s face it. There are thousands of digital advertising companies in the automobile industry. These agencies sell and manage websites,…
The Dealer Direct Mail Dilemma
Analytics & ROI, BDC - Internet Department, Dealer Operations, Direct Mail, Management, Phone Training, Sales Training
Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How…
NADA 2013 is over…so what’s next?
It is Monday evening and you are back from the 2013 NADA convention. You have travelled across the country to attend…
Dealers, Learn Your Demographics
Do you know what kind of population is in your area? What is the crime rate where your dealership is…