What I love about the car business
Why do I love the car business? Why do I never stop being the best that I can be? Why…
Read more
The Power of the Follow Up
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone…
Digital Response: Email – Call – Social Media
I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas…
Do you build value?
I have been working in the automotive industry for over 8 years as of this month. The one thing that…
BDC vs. Sales Floor
Repost from Dealer Marketing December 2010 Does your sales staff communicate effectively with your internet/BDC department? If you are like…
Leverage Your Resources to Overcome Objections
BDC - Internet Department, Digital Marketing, Lead Management, Phone Training, Reputation Management, Sales Training
Repost Dealer Marketing October 2010 How many times has a customer been difficult to you on the phone? If you…