The Email Follow Up Epidemic
As published in Dealer Marketing – Page 28 – November 2014 I would like to start out by asking automobile…
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Digital Dealer 17 Review with Stan Sher
Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them. Well…
The Fall 2014 Automotive Conference Showdown
It seems that in recent years retail automotive conferences have gained momentum in popularity. In fact so many conferences are…
The Dealer Direct Mail Dilemma
Analytics & ROI, BDC - Internet Department, Dealer Operations, Direct Mail, Management, Phone Training, Sales Training
Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How…
Attention Car Dealers…How Is Your Internal Online Reputation?
Repost from Dealer Marketing July 2014 …
Increase After Sale Product Penetration Through Automotive Guest Relations (BDC)
What? It is time to talk about the F&I department in the dealership and how the BDC (GRC) department can…