The Social Sher NADA 2018 Experience
YEA BABY!!! I am back better than ever, stronger than ever and more excited than I have ever been about…
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Market and Sell More Used Cars With CarGurus
A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will…
Kelley Blue Book FINALLY Matters To Car Dealerships
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue…
Millennial Selling Strategy—From a Millennial
The below article is from the February 2014 edition of Dealer Marketing Magazine, written by Stan Sher. ——— Picture this; you are…
Technology Assisted Objection Handling
BDC - Internet Department, Lead Management, Phone Training, Reputation Management, Sales Training, Social Media
Does your dealership have tools that should help your sales and business development (BDC) people be more effective? …
The Death of the Used Car Manager
How valuable is a used car manager for a single point dealership? In my recent travels I have started to…