The Social Sher NADA 2018 Experience
YEA BABY!!! I am back better than ever, stronger than ever and more excited than I have ever been about…
Read more
People + Technology = PROFIT
BDC - Internet Department, Dealer Operations, Digital Marketing, Lead Management, Sales Training, Vendor Relations, Words of Wisdom
(Repost from Tecobi Blog) Digital Retailing. Sound familiar? The buzz phrase that I personally first heard dealer.com use when offering…
Market and Sell More Used Cars With CarGurus
A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will…
Push Pull Sales – INTERVIEW WITH STAN SHER – PRESIDENT OF DEALER ETRAINING (EP. 51)
In this episode, Marcello & Stan Sher of Dealer eTraining talk about the evolution of car buying & selling models, current trends,…
Congrats You Opened A Dealership Now What?
Analytics & ROI, Dealer Operations, Digital Marketing, Direct Mail, Email Marketing, Inventory Management, Lead Management, Management, Random Rants, Recruiting, Vendor Relations, Words of Wisdom
Congrats You Opened A Dealership Now What? To be in the automotive retail, training and consulting business for 14+ years…
Car Dealership Advertising & Marketing Madness
Let’s face it. There are thousands of digital advertising companies in the automobile industry. These agencies sell and manage websites,…
What Car Dealers Really Need For Success
In 14 years of working in the automotive industry I have come to realize that businesses in the industry take…
Guest Relations vs. Customer
Guest Relations vs. Customer Check out our latest video excerpt that was taken from a recent BDC Training Webinar that…
The Evolution of the BDC: Has your dealership evolved?
Evolution Of The BDC: Has your dealership evolved? A few years ago I performed speaking sessions at multiple conferences including…
Kelley Blue Book FINALLY Matters To Car Dealerships
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue…
Orchestrate Sales Departments
Imagine that you attend a classical music concert. This concert has a 90 piece…
Stop Lying To Yourself About Dealership Turnover
There is a lot of talk going on about car dealership turnover. It seems that everyone has an opinion about it…
Car Dealers…How drastic are your business development changes?
Thanksgiving is around the corner with Christmas and New Years approaching even faster. The retail automobile industry is coming off…
The Email Follow Up Epidemic
As published in Dealer Marketing – Page 28 – November 2014 I would like to start out by asking automobile…
Digital Dealer 17 Review with Stan Sher
Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them. Well…
The Fall 2014 Automotive Conference Showdown
It seems that in recent years retail automotive conferences have gained momentum in popularity. In fact so many conferences are…
The Dealer Direct Mail Dilemma
Analytics & ROI, BDC - Internet Department, Dealer Operations, Direct Mail, Management, Phone Training, Sales Training
Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How…
Attention Car Dealers…How Is Your Internal Online Reputation?
Repost from Dealer Marketing July 2014 …
Increase After Sale Product Penetration Through Automotive Guest Relations (BDC)
What? It is time to talk about the F&I department in the dealership and how the BDC (GRC) department can…
Progressive Dealer Management Guidelines
So it seems that the spring automotive conference season is over. This means that a small percentage of dealers have…
Millennial Selling Strategy—From a Millennial
The below article is from the February 2014 edition of Dealer Marketing Magazine, written by Stan Sher. ——— Picture this; you are…
Is your dealership prepared for 2014?
Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the…
Automotive Phone Training – Traditional vs. Progressive
When is the last time your dealership had a progressive training solution? Is your dealership handling phone calls just like the…
Why Automotive Call Monitoring Is Important
Does your dealership have a call monitoring solution in place? Does your dealership consistently train phone skills? Chances are if…
Automotive Sales Person OEM Training
Automotive Sales Person OEM Training Stan Sher of Dealer eTraining discusses the importance of automotive sales consultant OEM certification in…
Technology Assisted Objection Handling
BDC - Internet Department, Lead Management, Phone Training, Reputation Management, Sales Training, Social Media
Does your dealership have tools that should help your sales and business development (BDC) people be more effective? …
Even experts can learn a thing or two…
Are you a master or a student? Do you know everything that you need to know to pass on your…
Inspect What You Expect
Do you spot check your employees? Do you spot check your customers? If you are confused about what I am…
Automotive CRM: Differentiate Your Processes
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes. Question:…
Google Voice Increases Internet Lead Connection Rate
Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet…
Manage Your Inventory Feeds (Cars.com and others)
There has been plenty of controversy about cars.com and other vendors taking dealers inventory and feeding them to some really…
VDPs Do Not Pay The Bills
The other day I was in a dealership speaking with an owner. He said to me “I have 315,000 VDPs”…
Motivation Lessons From Jason Becker
Who is Jason Becker you might ask? Before I tell you I want to let you know that the reason for…
Relating Bar Rescue (Spike TV) to the Automotive Business
As I watch new episodes of “Bar Rescue” on Spike I am amazed at some of the things that I…
NADA 2013 is over…so what’s next?
It is Monday evening and you are back from the 2013 NADA convention. You have travelled across the country to attend…
Dealers, Learn Your Demographics
Do you know what kind of population is in your area? What is the crime rate where your dealership is…
Stan Sher at Internet Sales 20 Group
Stan Sher at Internet Sales 20 Group in Chicago – October 2012. <iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/-oCQl6LVa4M” frameborder=”0″ allowfullscreen></iframe>
Automotive Internet Sales Training Lead Management
Automotive Internet Sales Training Lead Management at GNYADA Automotive Internet Sales Lead Management Workshop at GNYADA – Greater New York…
Transforming The BDC
BDC - Internet Department, Digital Marketing, Lead Management, Phone Training, Reputation Management, Social Media
After seeing the tremendous success that my last series of blogs “Transforming the Dealership” has brought in terms of visibility…
The Internet Manager of 2013
Just the other day I was talking to a dealer that was looking for a new Internet Manager. This is a…
Transforming The Dealership Part 4 The Final Straw
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. …
Transforming The Dealership Part 3
Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on…
Where did my Yelp Reviews go?
As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and…
Transforming The Dealership Part 2
Welcome to Part 2 of what is a major real live hands on case study. Last week I wrote Part…
Transforming The Dealership Part 1
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks…
Update Your Dealership’s Address and Location Online Frequently
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so…
The Selling Process…has it changed?
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a…
Automotive Dealership Management Process Importance
Automotive Dealership Management Process Importance discussion at Greater New York Automobile Dealers Association workshop on automotive internet sales. Stan Sher…
Blaming The Internet BDC Manager Automotive Sales
Blaming The Internet BDC Manager Automotive Sales Stan Sher of Dealer eTraining discusses the challenges that dealership’s with massive management…
Blaming The Internet BDC Manager Automotive Sales
http://www.automotivedigitalmarketing.com/profiles/blogs/it-s-the-internet-manager-s-fault http://dealeretraining.com/ Stan Sher of Dealer eTraining discusses the challenges that dealership’s with massive management turnover have. There are dealerships…
Check Your Spam Filters
BDC and Internet Managers; Do You Check Your Spam Filter Folders Daily? As I conduct internet lead mystery shopping to…
Meet and Greet – Automotive Sales Training
http://dealeretraining.com/ http://www.linkedin.com/in/stansher83 https://www.facebook.com/dealeretraining As automotive dealerships start to accept internet marketing and even working with a Business Development Center, they…
Off Hours Automotive BDC Follow UP
Off Hours Automotive BDC Follow UP Stan Sher of Dealer eTraining talks about the importance of following up on internet…
Automotive Sales Management Save a Deal
Automotive Sales Management Save a Deal Stan Sher of Dealer eTraining explains effective sales management for automotive dealerships by having…
Automotive BDC Internet Retention Guest Relations
Automotive BDC Internet Retention Guest Relations <iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/SmHdEICxfco” frameborder=”0″ allowfullscreen></iframe> Stan Sher of Dealer eTraining discusses how the…
Automotive Sales Internet BDC Experts – Be Proactive
Automotive Sales Internet BDC Experts – Be Proactive Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains…
Check and Train Yourself
Stan Sher of Dealer eTraining explains the importance of constant training and evaluation of current skills, thought patterns, and processes.…
The Lost Art of Professionalism
I was just thinking about something that really amazed me about a month ago. I was out with a friend of…
The Death of the Used Car Manager
How valuable is a used car manager for a single point dealership? In my recent travels I have started to…
It’s the internet manager’s fault…
Picture this scenario… A high level Internet/BDC Manager gets hired into a dealership that is a goldmine of an opportunity. …
Sales and BDC, Not Sales vs BDC
As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that…
Urgency Is Still Important
Repost from Dealer Marketing – September 2011 Does your sales and business development team create valid reasons for the customer…
Create The Be-Back
Picture this…you are a sales consultant working at a dealership. You have gone through all of the steps and you…
Business Practices Improvement Needed Everywhere Not Just In Automotive
As I look at my history in the automotive industry and I look at the valuable lessons that I learned…
Automotive Sales Prospecting Today
A few days ago on a group on Facebook called, “Carbucks” someone had posted a discussion on prospecting. The discussion…
Facebook Lead Management Follow Up
It was about five months ago that I wrote this blog, “Digital Response: Email – Call – Social Media“. Now,…
It is a bad economy out there…is it really? How bad is it?
I have to get something off my chest. I am really tired of hearing people tell me how bad the…
What I love about the car business
Why do I love the car business? Why do I never stop being the best that I can be? Why…
The Power of the Follow Up
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone…
Digital Response: Email – Call – Social Media
I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas…
Do you build value?
I have been working in the automotive industry for over 8 years as of this month. The one thing that…
BDC vs. Sales Floor
Repost from Dealer Marketing December 2010 Does your sales staff communicate effectively with your internet/BDC department? If you are like…
Leverage Your Resources to Overcome Objections
BDC - Internet Department, Digital Marketing, Lead Management, Phone Training, Reputation Management, Sales Training
Repost Dealer Marketing October 2010 How many times has a customer been difficult to you on the phone? If you…
BDC Daily Phone Training
Old Blog I wrote from when I was Internet Director at Teddy Nissan…I still Preach This!!! http://dealeretraining.com http://dealeretraining.tumblr.com/ http://www.automotivephonetraining.com As…
Strategic Internet
(Repost from Automotive Dealers Network November 2008 – Strategic Internet) There are two typical scenarios used for an a dealership’s…
Three Strong Practices to Increase Dealership Presence and Profitability
Repost from Digital Dealer Magazine – May 2009 Article on Page 34 Digital Dealer Magazine – May 2009 from Ralph…
Qualify Your Vendors
Repost from Automotive Dealers Network – April 2009 It is very common to work in a dealership environment where different…
The Power of Creativity
(Repost from Automotive Dealers Network March 2009) Anyone that has ever worked in a dealership as a sales consultant all…
Ripoffreport.com and your Dealerships Online Reputation
Repost from Dealer Refresh – January 2009 Does your dealer have a complaint on the RipoffReport.com? Are you monitoring the…