In 14 years of working in the automotive industry I have come to realize that businesses in the industry take a lot of shortcuts. I am not just talking about shortcuts in the sales process or internal dealership operations. I am talking about how automotive vendors can sometimes over promise and under deliver. We are working in a highly competitive industry where every single vehicle that is sold and serviced means something,
It just so happens that a lot of vendors forget that communication and providing value when making a deadline to deliver something is more important than the install of a service or product. In many cases it is because the vendor is out signing up a lot of dealerships to grow faster so that installation and setup of a product can generally take longer than a month. I have been that eCommerce director that has spent over a month waiting for a new CRM install or a new website. It is quite frustrating for executive management and dealer principals to make an investment and not get what they want sooner.
So what do dealers need?
Something that I have been focusing and implementing with my teams at both Auto Ad Builder and Dealer eTraining is just to be there for the dealer. We at Auto Ad Builder have been growing and providing digital marketing services for auto dealerships. While it may take a whole month to get a new website ready for a client we begin working for our clients right away. Our video and photography team is visiting the client multiple times in the first month to get content ready for the new website and social media marketing campaigns. Our development team is working behind the scenes building the platform for the client.
We got started with managing social media campaigns right from the start. The Instagram marketing done by Auto Ad Builder is averaging over 300 likes per photo just after twelve days of starting with them. The Facebook ads that are done are focused on generating real leads and traffic to the dealership’s site. We also realize that since it will take a month to get the new site up we need to continue helping our clients sell cars so we are making enhancements to the current site. These enhancements include writing blogs, updating slides and increasing content for search engine visibility. If that is not enough we monitor the operations inside the dealership and provide our clients with feedback that is needed to help them improve and grow.
The reality is that automotive dealers need a vendor partner that cares enough to be there. As a marketing, training and consulting provider for car dealerships we know that dealers want someone to be there for them, to listen to them and be a true business partner. Unlike traditional digital marketing firms that pay their dealers an onsite visit as little as once per quarter to maintain communication by phone we at Auto Ad Builder make it a point to visit clients at least twice per month. Our communication with clients is done daily because all we want to do is help our clients sell that additional car. If we take that extra step to communicate and truly care a relationship can go very far and be long lasting.
Auto Ad Builder is a digital marketing firm that provides personalized and hands-on services for auto dealerships. Our services include redesigning and managing the front end of dealership websites, social media management, Facebook and Instagram lead generation, retargeting and video production. Our partner company, Dealer eTraining handles recruiting, consulting and training services for variable operations departments in dealerships. This includes building and fixing Internet, BDC and Sales departments. Together we are a one-stop solution for dealers to be effective.